What could a craft-focused, maker-led social platform look like?

We’re building an online space for our maker community oriented around sharing and discovering handcraft. Over the last several months, our direction has been influenced by personal conversations with all kinds of makers. Now, we’re opening up the discussion to the larger community.

The possibilities are big and exciting but right now we’re focused on fit: What is appropriate? What is delightful? What actually serves us?

This post is a public work in progress. Consider contributing your insight in the comments next to each point or at the bottom of the post. If you haven’t already, you might want to read our Vision to Values first. You can also read and comment on our underlying assumptions.

The Experience

Beautifully simple

The design highlights makers’ images and promotes connection with the work and with others
0
Respond to thisx

Focused on handcraft

We appreciate good art but there are existing platforms for posting gallery-focused work
0
Respond to thisx

Makers, not resellers

Images are posted by the people who made the work
0
Respond to thisx

See the work you expect

Your home feed is determined by who and what you’re following, not an algorithm
0
Respond to thisx

Discovery through Curation

Craft-specific feeds are curated to generously guide the discovery process
2
Respond to thisx

Managed by makers

Ambassador makers (serving quarterly) curate the feeds for their respective crafts
0
Respond to thisx

Equal opportunity

Good work gets featured no matter who posts it (plus, no pay-for-exposure)
0
Respond to thisx

Connection around our shared values

A craft focus brings us together—political commentary, etc, gets posted elsewhere
0
Respond to thisx

A neutral voice

Some makers have a fun approach, some serious—a neutral tone makes space for everyone
0
Respond to thisx

Collect images

Remember and organize work to reference later or to share
0
Respond to thisx

Customer-friendly collections

Explore objects by collections like Kitchen, Accessories or Furniture
0
Respond to thisx

Encourage direct sales

Makers can highlight objects that are for sale and link to products on their own websites (for free)
0
Respond to thisx

The Approach

Serving makers of all skill levels

Sharing our work is valuable for all of us, from beginners to masters
0
Respond to thisx

Free for everyone

Both makers and craft appreciators can join and participate for free
0
Respond to thisx

Everyone shows and gets respect

Accounts posting hateful content will be removed. Disrespectful members will be warned first.
0
Respond to thisx

Transparent leadership

A community stays stronger when we’re clear about vision, plans and expectations
0
Respond to thisx

Community-informed direction

Plans are made with a lot of community input in the best interest of small-scale makers
0
Respond to thisx

Get help when you need it

If you have an issue, you can reach a real person who has the authority to help resolve it
0
Respond to thisx

Community-created content

We want to facilitate conversations and the sharing of valuable experience
0
Respond to thisx

Independent

As a startup, we’re minimizing outside investment to maintain our priorities
0
Respond to thisx

Shared resources

As we grow, we look forward to creating/offering valuable resources to makers
0
Respond to thisx

Better without big data

We’re working hard to keep our data localized. (And, we would never sell it.)
0
Respond to thisx

Supported by sponsors who get the vision

The platform makes money via ads from vetted sponsors who support what we’re doing and offer real value
0
Respond to thisx

Hide ads if you want to

Members can hide ads by subscribing to an ad-free plan with a few bonus tools
1
Respond to thisx

Share ad revenue

Even before we get profitable we will be sharing revenue with high-contributing members
0
Respond to thisx

Help refine the direction

To make this flourish we need more input from the maker community. What else should be considered? What stands out to you? Share your insight in the comments below or next to each point above.

Subscribe
Notify of
guest
8 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments